WITK serves the Wilkes-Barre/Scranton, PA area with a population of 710,000. The Wilkes-Barre/Scranton market ranks #70 according to the BIA Kelsey Advisory Group. WITK began broadcasting in 1953 and is the only Christian station that covers both Wilkes-Barre and Scranton in its primary signal. This area is home to major employers such as Blue Cross Blue Shield, Bank of America, Procter and Gamble, Signa Healthcare, Prudential Financial and Lockheed Martin. Wilkins Communications acquired WITK in 2007 and began airing quality Christian teaching and preaching programming.